Attend this webinar to learn pricing strategies for adapting to a changing market and become a pricing pro.
Pricing is a major lever of profitability for businesses and an important tool that helps freelancers extract more of the value they create. The speaker will build on pricing concepts from his two B2BB webinars and pull them together with two aspects of the technology shift in language services: a changing value proposition and productivity gains. He will discuss how linguists might price new services such as prompt engineering or validating AI output, serve different needs and budgets, and influence how buyers think about their pricing. He will also address the pricing implications of prolonged periods of inflation.
By attending this webinar, you will:
- Explore ways to compete with free or nearly free AI language services and frame your value proposition.
- Consider the implications of productivity gains through technology.
- Learn how to price newly emerging services.
- Be able to make sense of inflation for your business.
About the Presenter
Daniel Sebesta brings over 20 years of expertise working at the intersection of language, business, and technology. He has an MBA with a specialization in pricing and strategy and is a Fellow of the Chartered Institute of Linguists as well as a sworn translator in Czechia and Germany. In addition to his translation work, he advises language services providers, toolmakers, and localization buyers on questions around pricing, profitability, and language technology. He is the administrator of ATA’s Language Technology Division.
Code of Conduct
ATA is committed to providing a safe, productive, and welcoming environment for all participants. By registering for this event, you agree to abide by the Code of Conduct for Virtual Programs.